Most executives spend considerable time amd energy searching for competitive advantage, usually in areas like strategy, technology or intellectual property. Unfortunately companies are experiencing shorter periods of differentiation than ever before. This trend will certainly continue. However, there is one competitive advantage that is available to any organisation that wants it and yet is largely ignored. What I am referring to is execution. The ability to determine direction, inspire followership, focus on prorities and sustain energy. Execution is all about moving from Vision to Results.